wear steel toed work boots for safety and safety culture

Four Keys to Shifting Safety Culture

Twenty years ago, I was a supervisor responsible for production and safety at an aggregates operation, with a clear and simple corporate goal to be the low-cost supplier. We took our marching orders, ran the processing plant hard, and kept our costs low. Safety was on our radar, but it wasn’t in our soul. We…

Ami Gignac Jan 16th 2018
digital content marketing strategy

Want More Traffic? Do These 3 Things

You’re a heavy equipment manufacturer that sells directly to end users and dealers. You have a slick B2B website and social media accounts, but no internal marketing team with the know-how or time needed to manage the many details of digital marketing. You have some traffic, but most visitors bounce away within seconds, and you have…

Kelly Hambly Nov 21st 2017