Posts in Category: Strategic Marketing & Communication
3 Easy SEO Tips to Increase Search Ranking
Managing your website SEO can be overwhelming if you don’t have a digital marketing team like Q4 to handle the minutiae, but if you’re running a B2B company, optimizing your website is imperative. Here are a few easy things you can do yourself that will make a big difference in your search engine rankings and…
Want More Traffic? Do These 3 Things
You’re a heavy equipment manufacturer that sells directly to end users and dealers. You have a slick B2B website and social media accounts, but no internal marketing team with the know-how or time needed to manage the many details of digital marketing. You have some traffic, but most visitors bounce away within seconds, and you have…
Are Your Community Relations Healthy?
Personal relationships need to be nurtured. They change all the time. And the relationships with the neighbors and your community relations around your operation and the influencers in the community are no different. Often, our operations fall into the trap of thinking that if we don’t hear anything, if no one is complaining, we’re all…
Must-Follow Heavy Industries Instagram Accounts
Let me tell you how tickled I am to see the way Instagram has become such a fantastic channel for the heavy industries! It’s no surprise that combining the visual interest of Earth’s natural resources with human endeavor can result in such memorable content. It’s a no-brainer to use that content to promote your products…
Five Ways Blogging Boosts the Heavy Industries
Do you know that blogging is one of the most cost-effective ways for the heavy industries to give their B2B marketing a major boost? You might think blogs are the purview of mommies, homeschoolers, vegans, and video game gurus. Or that writing for an unknown audience is a waste of everyone’s universal precious commodity: time. Maybe you…
4 Key Benefits of Developing a Marketing Plan
Let me ask you – do you think of marketing as a magical thing that happens behind the scenes in someone else’s wheelhouse? Does the idea of content management, social media, blogging, and email newsletters give you an instant migraine? Does your company have a marketing plan to guide all the promotional channels? Most companies…
CONEXPO – CON/AGG 2017 – The Marketing Experience
Well, just like that, North America’s largest construction trade show, CONEXPO – CON/AGG 2017 has come and gone. Over 130,000 attendees invaded Las Vegas to visit 2400 exhibitors at the 5-day show. Exhibitors and their marketing teams can finally take a moment to reflect after months of planning. The long days and nights and countless hours…
